Healthy, global and good
The international food market is in motion. Although the consumers are very price-conscious, there is a definite trend to high quality premium products in this sector. At the same time customers like to have food that as natural as possible. Health plays an important role, so functional food is at a premium. To some extent you can observe that it even goes into pharma food. Of course consumers do not want to do without products from international brands. Asian dishes especially, have an exotic and and healthy image, that has lead to a surge in demand.