Growth
The opening-up and development of new markets can play a key role in the growth strategy of your enterprise. Compared with your own domestic market, the rest of the world offers far greater potential. Don't pass up these opportunities. It's not unusual for our clients to find they have been able to increase their turnover by 20 to 30% within the space of just a few years.
That said, you must take a cool-headed, professional approach to sounding out and implementing these opportunities because you've only got one attempt in any given time window. An unsuccessful adventure doesn't just cost high amounts, it often makes future international marketing totally impossible in your own organisation.